Media Kit, LLC (SC Online) is all about action. And so is the SC Online user. They're active players in the rapidly evolving high-performance supercomputing, networking, storage and communications markets. They're responsible for making purchasing, strategic and managerial decisions in the course of spurring their technological initiatives and growing their businesses. They look to our publication for the relevant news, analysis, discussion and insight they need on the day's events and how they affect the marketplace.

On May 25, 2001, SC Online started covering the supercomputing field. Since then, the publication has come to be known as the most dynamic site about supercomputers. SC Online helps more than two hundred thousand professionals who build and manage the inspiration, innovation and discovery powered by supercomputing. 

What is supercomputing? Supercomputing is the technology that is used to provide solutions to problems that require significant computational power or need to process very large amounts of data quickly. Supercomputing accelerates the production of research results of benefit to our industries, the economy and society in general.

Today, supercomputing is used for innovations such as: advances in medicine for cancer research, improvements in homeland defense, financial services for investment risk analysis, for energy in oil exploration, manufacturing for complex mechanical design, weather forecasting, exploring the cosmos, and entertainment for creating artful digital characters.

Unmatched in its depth of analysis and predictive power, SC Online links the people and ideas that are shaping the future of supercomputing. We're building a loyal following by working hard to bridge the gap between the community that fully understands the unprecedented value of supercomputing, and those technology customers who may not be sure yet. We want to help dispel the myths about supercomputing while driving home the compelling fact that these unique problem solving systems are quickly becoming the new engine of business.

We're offering advertisers the ability to reach the largest audience of supercomputing professionals. The great strength of SC Online advertising is its ability to accurately measure the return on investment (ROI). Advertisers have access to statistical reports via client login. They can analyze the performance of their advertising to help the company calculate the value of their brands. By measuring the performance of the ads and comparing them with others, advertisers can estimate the value of their brands, often considered a company's intangible, but most valuable, asset.

This feedback technology enables savvy marketing professionals to produce measurable, real-time results. No competing site offers this service to advertisers. This insight into customers' motivations could never previously be measured so finitely. 

Our exclusive online community has over 200,000 monthly visitors and one million page views, resulting in massive amounts of data. They're at organizations worldwide including: NERSC, NASA, DOE, NSF, NCAR, US Army, UK Met Office, Cal Tech CACR, BASF Corporation, Agilent Technologies, Credit Suisse First Boston, Bank of America, Motorola, Boeing, Eli Lilly, Pfizer, Verizon, Unilever, Ford, Volkswagen, DaimlerChrysler, Petrobras in Brazil, BioInformatics Institute, National Cancer Institute, Naval Research Laboratory, Lawrence Livermore National Laboratory, Maui High Performance Computing Center, Infobiogen in France, Kyoto University in Japan, Royal Institute of Technology in Sweden, Wyeth, Merck, McKinsey & Company, Mayo Clinic, Cornell Theory Center, Pittsburgh Supercomputing Center, Oak Ridge National Lab, San Diego Supercomputer Center, Albuquerque High Performance Computing Center, IBM, Cray, Intel, Los Alamos National Laboratory, Ohio Supercomputer Center, ARSC, Sandia National Labs, Johnson & Johnson, and JP Morgan.

SC Online advertising is the best way for smart marketers to reach the most influential audiences. A supercomputing technology sale is complex. Please note the power of advertising to our targeted audience of decision makers and key professionals worldwide who influence buying decisions. Media consumption by business decision makers is shifting to the Internet at the expense of other media like print. It's noteworthy that their usage is concentrated during the daytime, while they're at work. The time that HPC professionals spend online far exceeds the time they spend with any other medium. In fact, many user organizations utilize a Web browser interface as a port of entry to HPC resources. This lets users submit and control jobs, monitor job progress, access user-generated data and visit Supercomputing Online - all via the Web.