SuperComputingOnline.com, LLC (SC Online News) is the only real newspaper focused on the rapidly evolving supercomputer marketplace. Since 2001, SC Online News has come to be known as the best vehicle to reach professionals who build and manage the inspiration, innovation and discovery powered by supercomputing. 

What is supercomputing? Supercomputing is the technology that is used to provide solutions to problems that require significant computational power or need to process very large amounts of data quickly. Supercomputing accelerates the production of research results of benefit to our industries, the economy and society in general. Today, supercomputing is used for innovations such as: advances in medicine for cancer research, improvements in homeland defense, financial services for investment risk analysis, for energy in oil exploration, manufacturing for complex mechanical design, weather forecasting, exploring the cosmos, and entertainment for creating artful digital characters. 

Unmatched in its depth of analysis and predictive power, SC Online News links the people and ideas that are shaping the future of supercomputing. We're building a loyal following by working hard to bridge the gap between the community that fully understands the unprecedented value of supercomputing, and those technology customers who may not be sure yet. We want to help dispel the myths about supercomputing while driving home the compelling fact that these unique problem solving systems are quickly becoming the new engine of business. 

SC Online News is all about action, and so are its users. They're active players in their fields. They're responsible for making purchasing, strategic and managerial decisions in the course of spurring their technological initiatives and growing their businesses. They look to our site for the news, analysis, relevant discussion and insight they need on the day's events and how they affect the marketplace.

Demographics

SC Online News has thousands of daily visitors at organizations worldwide including: NASA, DOE, NSF, NCAR, US Army, UK Met Office, Cal Tech CACR, BASF Corporation, Agilent Technologies, Credit Suisse First Boston, Bank of America, Motorola, Boeing, Eli Lilly, Pfizer, Verizon, Unilever, Ford, Volkswagen, DaimlerChrysler, Petrobras, BioInformatics Institute, National Cancer Institute, Naval Research Laboratory, Lawrence Livermore National Laboratory, Maui High Performance Computing Center, Kyoto University in Japan, Royal Institute of Technology in Sweden, Wyeth, Merck, McKinsey & Company, Mayo Clinic, Cornell Theory Center, Pittsburgh Supercomputing Center, Oak Ridge National Lab, San Diego Supercomputer Center, Los Alamos National Laboratory, Ohio Supercomputer Center, ARSC, Sandia National Labs, and Johnson & Johnson. 

Journalistic objectivity

SC Online News is more interested in getting the story right, than serving an agenda. Joey Pulitzer famously wrote, “A newspaper should have no friends,” expressing the spirit of editorial independence. This spirit is alive and well in our newsroom. But the pressure on the news business is coming from all directions. And yet, opportunities remain. Real flaws in social media and troll farms are a potential source of competitive advantage to newspapers. Despite the turmoil of fake news, newsrooms have remained open and news-focused in a world that craved authenticity and trust through troubled and changing times. While any one newspaper should indeed have no friends, the press needs and deserves as many as it can get.

As Google, Facebook, Twitter, and others face accusations of giving a platform to hatred and fake news, and even of swinging elections, distrust in information shared on social media are increasing the public appetite for more traditional, reliable news providers. There is a risk that advertising appears next to contextually inappropriate or offensive material in social media. Advertising agencies have fought hard to ensure safe environments for media, while recognizing that ultimate responsibility for properly identifying and policing content lies with the digital media owners themselves. 

Advertisers have raised concerns about vulnerabilities in the digital media supply chain. Last year, for instance, Facebook was forced to admit that it had repeatedly overstated important metrics for advertisers showing what happens when digital media giants are left to grade their own homework. Viewability, the extent to which digital ads can be seen by consumers of news, has been the subject of much industry debate. Fraud, for example when advertisers end up paying for “views” by bots rather than humans is another issue on advertisers’ radar. 

We're interested in helping our advertisers find real solutions to the challenges they face. That's why they have access to our audience measurement reports via a client login. In other words, the numbers can't be fudged. Our feedback technology allows savvy marketers to produce tangible real results. When ads are personalized enough, when ads don't clutter up sites, then they magically turn from annoyances into valuable information. Then advertisers deliver rifle-shot advertising information with the customers' permission. What would this be like? Think one to one relationships.

Newsworks, the marketing body for UK national newspapers, revealed that newspapers can increase the overall effectiveness of an ad campaign by 300 percent. Studies worldwide show that people are more engaged when reading a newspaper than they are when using social media, an important consideration for advertisers seeking consumers’ attention and access to their wallets.

The print and digital forms of newspapers are seeking to use all of this to their advantage, positioning themselves as trustworthy sources amidst a sea of digital misinformation, and as responsible gatekeepers for advertisers. The stakes go well beyond its business interests. Newspapers provide the infrastructure to keep the public informed, both about customers choice and about the larger world. It supports transparency that makes markets and democracies work. They serve a greater good, to ensure that we have an informed and engaged public. When they fail, the repercussions can be devastating. 

Advertisers benefit from healthy newspapers, what Pulitzer called an “An able, disinterested, public-spirited press, with trained intelligence to know the right and courage to do it, can preserve that public virtue without which popular government is a sham and a mockery,” just as society benefits from them. Newspapers are more than a way of reaching customers; its scrutiny of business, however uncomfortable that may be for those under the microscope, makes a more efficient economy and transparent world. For all its failings, newspapers are an essential part of public life, with a value that goes far beyond the commercial. Few people, even those who have been on the wrong end of a headline, would argue with that.

Benefits

There's a big branding benefit with targeted messages in SC Online News. A supercomputer buy is significantly more complex than just going in and out of the sales cycle, a committee makes the buy. Please note the power of advertising to our highly targeted audience while they’re at work. Your positive messages will then receive more exposure and subsequently be more likely to overcome objections and hidden agendas by addressing these problems discreetly with professionals making and influencing key buying decisions. 

The great strength of advertising to our audience is its ability to accurately measure the return on investment. Our advertisers have access to our data reports via client login to analyze the performance of their marketing campaigns to help them calculate the value of their brands. This feedback technology enables savvy professionals to produce measurable, real-time results. By measuring the performance of the ads and comparing them with others, advertisers can estimate the value of their brands, often considered a company's intangible, but most valuable, asset. No competing websites offer this service to advertisers. This insight into customers' motivations could never previously be measured so finitely. This is a unique opportunity to get a bigger bang for your buck, and make a bigger splash. In conclusion, SC Online News is the best way for smart marketers to reach the most influential audience. 

Inventory

Front Page Banner Space - This unique advertising opportunity allows you to take advantage of premium advertising positions. Hot linked banners rotate at the left-hand sidebar, top and bottom of each page of the site and email-newsletters. Delivering 1,000,000 impressions for a rate of $4000 net/month.

Hatchling Space - This space allows you to take advantage of our starter advertising position. Hot linked banners rotate on each page of the site. Delivering 25,000 impressions at a rate of $300 net/month.

  • Frequent Advertiser Discounts - Advertisers who reach designated spending level through any combinations of products will qualify for the following discounts:
    Advertising Program Discount
    $9,000 5%
    $19,000 10%
    $28,000 15%
  • Advertisers who commit to an advertising schedule for one year will qualify for 10% discount in the first quarter of their buy.

All schedules are 100% guaranteed based on traffic. In the event of a shortfall, we will deliver make-good impressions during or immediately following the flight. The reporting contact will be supplied with a username, password and URL to view and retrieve reports online. 

Our advertising space is sold on a subscription basis and is billed monthly through a recurring paypal payment, set up at the time of your initial purchase. You may cancel this subscription at anytime by visiting your paypal account and selecting "Cancel Subscription." There will be a 24-48 hour delay to complete removal of your listing or banner. Cancellation will insure you are no longer charged but will not issue a refund for the month you are canceling unless you cancel at least 24 hours before payment recurs. Please act accordingly.

Creative components - Your responsive layouts require that the elements have variable widths of conventional banner ads. In responsive design the height doesn’t matter. You can use any height you like, but it doesn’t mean that your ad will remains at that height. The best way is to use the same heights as in traditional banner sizes to maintain the compatibility. 

Dimensions:

  • Leaderboard (728 x 90) 
  • Wide skyscraper (240 x 600) 
  • Half-page ad (300 x 600)

File formats: Text, GIF or FLASH SWF; Animated: Yes; Loop Limit: 3; 200kB maximum file size. Can use rich media, video, etc - animation unlimited, sound must be user-initiated.

All creative must be received by 5pm Eastern US Time 2 days prior to advertising run date (at the latest) to guarantee the ad will run. Insertion orders must be received 5 business days prior to flight date. Your impression buy is not guaranteed until an insertion order is received by us. We reserve the first right of refusal on all creative running. Advertisers can submit and upload their ads online, buy packages, start campaigns and run reports.

FAQ

Q: My company was covered in Supercomputing Online, and I'd like to post that article on my web site. Can I do that? Whom should I contact?

A: You are welcome to link to content on our site at no charge given the following:

  • The headline of the article is used as a link to the article on out site.

  • The deck (i.e. short description of the story) may also be reprinted on your site.

  • Credit to SC Online News, as appropriate, must appear with the headline and optional deck.

Q: How can I reach your writers?
A: Pitches for the Supercomputing Online staff should be sent to our editorial email box at editorial@supercomputingonline.com, where they will be reviewed and forwarded to the correct editor.

Q. What is the most effective way to pitch a company to Supercomputing Online?
A. Please do not contact our reporters by telephone. They are usually working on deadline and phone calls are a distraction. The best way to contact our reporters is through our editorial email box at editorial@supercomputingonline.com. Emails we receive are reviewed every day and passed along to the correct editor, who will get in touch with you if s/he is interested in learning more. There is no need to follow up with a phone call. The most effective pitches are brief but detailed, explaining why the company is important and what it is doing that is newsworthy and interesting. In short, tell us why they should take a further look.

Q: Where should I send press releases?
A: Press releases flood our email boxes daily. We cannot possible respond to every press release we get. A smart, well-written personalized pitch with a press release is the most effective. If you want to send a press release, please send it to editorial@supercomputingonline.com .

Q: What is your lead time? How can I find out about upcoming editorial calendar opportunities?
A: As Supercomputing Online covers breaking news, there's very little lead time to our articles. We typically do not distribute any information on our editorial calendar. With 10 news stories posted daily, we don't have the luxury of a long lead time that print publications enjoy, and that prevents us from setting edit schedules months in advance. Send time-sensitive news announcements to our editorial staff at editorial@supercomputingonline.com .

Q: How can I set up a meeting between my company and one of your editors?
A: Please send a request for a meeting to editorial@supercomputingonline.com, and label the subject field "Meeting Request." In the email, explain what the company does, who from the company, where and when they will be available to meet, and why you think we would be interested.

Q: Why do you seem unresponsive to public relations inquiries?
A: We receive hundreds of phone calls from public relations representatives, as well as countless press releases and emails every day; it's impossible to reply to them all. If we were to answer every single call and email, we would have no time to research and write articles. However, we will try to answer a question if, after spending some time on our Web site looking for an answer, you are still confused. Please do contact us, either by telephone or email. As always, however, an email is preferable.

Q: Do you accept freelance articles? Can you send me writer's guidelines?
A: We very rarely accept freelance articles. We have a staff of writers that generates most of our articles. As a result, we do not have writer's guidelines to distribute to the public. However, if you think your story is so interesting that we should consider making an exception to that general rule, email a brief pitch to editorial@supercomputingonline.com with "Freelance Pitch" in the subject heading.

Contact

Christopher Michael O'Neal, Founder, has many years of professional experience in compute-intensive applications and advertising including advisoryworld.com, HPCwire, Y&R New York, and DDS New York. He received his Bachelor's degree from CU Boulder majoring in MCDB and Economics. 

Tyler Ryan O'Neal, Editor, is fully committed to the values and principals of Lean Six Sigma methodologies to streamline processes, improve performance, achieve strategic goals, impact cost savings and maximize profitability. Create Flow and Eliminate Waste. 

Mailing Address: 1661 West Ave. #398173, Miami Beach, Florida 33239

Newsroom phone: +1 (305) 244-4404