Supercomputing Online (SC Online) is all about action. And so is the SC Online user. They're active players in the rapidly evolving high-performance computing, networking, storage and communications markets. They're responsible for making purchasing, strategic and managerial decisions in the course of spurring their technological initiatives and growing their businesses. They look to SC Online for the relevant news, analysis, discussion and insight they need on the day's events and how they affect the marketplace.

On May 25, 2001, SC Online started covering the supercomputing field. Since then, the publication has come to be known as the Homepage for the World's High-performance Computing, Networking & Storage Professionals. SC Online helps more than 200,000 professionals who build and manage the inspiration, innovation and discovery powered by supercomputing.

What is supercomputing? Supercomputing is the technology that is used to provide solutions to problems that require significant computational power or need to process very large amounts of data quickly. Supercomputing accelerates the production of research results of benefit to our industries, the economy and society in general.

Supercomputer From Wikipedia: A supercomputer is a computer that leads the world in terms of processing capacity, particularly speed of calculation, at the time of its introduction. The term "Supercomputing" was first used by New York World newspaper in 1929 to refer to a large custom-built tabulators IBM made for Columbia University.

Today, supercomputing is used for innovations such as: advances in medicine for cancer research, improvements in homeland defense, financial services for investment risk analysis, for energy in oil exploration, manufacturing for complex mechanical design, weather forecasting, exploring the cosmos, and entertainment for creating artful digital characters.

Unmatched in its depth of analysis and predictive power, SC Online links the people and ideas that are shaping the future of supercomputing. We're building a loyal following by working hard to bridge the gap between the community that fully understands the unprecedented value of supercomputing, and those technology customers who may not be sure yet. We want to help dispel the myths about supercomputing while driving home the compelling fact that these unique problem solving systems are quickly becoming the new engine of business.

We're offering advertisers the ability to reach the largest audience of High-performance Computing, Networking & Storage Professionals. Our growth in reach illustrates how new and existing users are becoming increasingly engaged with the useful services our dynamic site offers.

The great strength of SC Online high-performance advertising is its ability to accurately measure the return on investment. Advertisers have access to statistical reports via client login. This feedback technology enables savvy marketing professionals to produce measurable, real results. Competing Websites and print publications do not offer this service to advertisers. This insight into customers' motivations could never previously be measured so finitely.

Our exclusive online community has a growing number of professionals in search of vital information that can ensure their success. They're at more than 25,000 organizations worldwide including: NERSC, NASA, DOE, NSF, NCAR, US Army, UK Met Office, Cal Tech CACR, BASF Corporation, Agilent Technologies, Credit Suisse First Boston, Bank of America, Motorola, Boeing, Eli Lilly, Pfizer, Verizon, Unilever, Ford, Volkswagen, DaimlerChrysler, Petrobras in Brazil, BioInformatics Institute, National Cancer Institute, Naval Research Laboratory, Lawrence Livermore National Laboratory, Maui High Performance Computing Center, Infobiogen in France, Kyoto University in Japan, Royal Institute of Technology in Sweden, Wyeth, Merck, McKinsey & Company, Mayo Clinic, Cornell Theory Center, Pittsburgh Supercomputing Center, Oak Ridge National Lab, San Diego Supercomputer Center, Albuquerque High Performance Computing Center, IBM, Cray, Intel, Los Alamos National Laboratory, Ohio Supercomputer Center, ARSC, Sandia National Labs, Johnson & Johnson, and JP Morgan.

SC Online advertising is the best way for smart marketers to reach the most influential audiences. A supercomputing technology sale is complex. Please note the power of advertising to our targeted audience of decision makers and key professionals worldwide who influence buying decisions. Media consumption by business decision makers is shifting to the Internet at the expense of other media like print. It's noteworthy that their usage is concentrated during the daytime, while they're at work. The time that HPC professionals spend online far exceeds the time they spend with any other medium. In fact, many user organizations utilize a Web browser interface as a port of entry to HPC resources. This lets users submit and control jobs, monitor job progress, access user-generated data and visit Supercomputing Online - all via the Web.

Published by Atomic Communications, Inc., Supercomputing Online will endeavor to maintain the highest editorial and ethical standards.

"I want to tell you how pleased I am with the results we've been getting with Supercomputing Online... Supercomputingonline.com is great!" - Alexander Rublowsky, Director of Product Marketing, PathScale

"...you folks are doing great -- keep it up!" - Bill Whitson, Manager, Research Computing, Information Technology at Purdue

To quote Rich Brueckner, Sun HPTC Outbound Marketing, "We are confident that our investment with Supercomputing Online directly contributed to our success in HPTC systems sales."

"Just a note to convey how much I enjoy your website. I find it to be the best online source of information and news regarding the HPC industry." - Mark Jumper Virtual Compute Corporation

"Thanks for running our items looking for contributions to the SC03 video. I just found out that we have more than 80 submissions, with more still coming in. I think this is a record and I'm sure your support played a big role in our success. Thanks again!" Jon Bashor, Berkeley Lab Computing Sciences Communications

"Supercomputing Online is a welcome addition to the world of HPC (High Performance Computing), where up-to-date information is critical," said Horst Simon, Director of NERSC (National Energy Research Scientific Computing) Division located at Lawrence Berkeley National Laboratory. "In HPC, if you're standing still, you're falling behind. Supercomputing Online is one of the leading sources of information for us, providing the latest news and a critical perspective. Their coverage is solid, accurate, up to the minute and easily accessible. Supercomputing Online is everything you could want in a news source covering this fast-moving arena."

ADVERTISING RATE CARD

SC Online offers the following advertising opportunities to reach our users:

• Button Ad - Guarantees visibility of your company to a rising number of Supercomputing Online users. Hot linked logo and company name are located on every page of the site. Rate: $1000 net/month
• Front Page Banner - This unique advertising opportunity allows you to take advantage of premium advertising positions. Expandable banners rotate at the top and bottom of each page of the site, email-newsletter and mobile version. Rate: $30 CPM net/month

TRACKING AND REPORTING
Supercomputing Online advertisers have access to audience measurement reports via client login. These reports include:

1. Impressions - The number of times the ad was served on the site.
2. Clicks - The number of times the ad was clicked on.
3. Yield - The percentage of viewers that clicked on the ad.

DELIVERY GUARANTEE
All Supercomputing Online schedules are 100% guaranteed based on traffic. In the event of a shortfall, we will deliver make-good impressions during or immediately following the flight. The reporting contact will be supplied with a username, password and URL to view and retrieve reports online.

ADDITIONAL DISCOUNTS

1. Frequent Supercomputing Online Advertiser Discounts - Advertisers who reach designated spending level through any combinations of products will qualify for the following discounts:

   Advertising Program	Discount
   $9,000	5%
   $19,000	10%
   $28,000	15%

2. Advertisers who commit to an advertising schedule for one year will qualify for 10% discount in the first quarter of their buy.

ADVERTISING FORMATS AND SPECIFICATIONS: Sponsorship Materials for Supercomputing Online
Creative Components:

1. Front Page Banners - 728x90 or 468x60 pixels; GIF format; Animated: Yes; Loop Limit: 3; 20k maximum file size.
2. Button Ad - Max 141x111 pixels; GIF format; Animated: Yes; Loop Limit:3; 12k maximum file size.
3. Email Newsletter Sponsorship Materials - Text Version 1st and 2nd positions: 5 lines of text, 60 character spaces each (including spaces), Blank line, and URL line.
4. PDA version - 150 pixels wide, JPEG format.

DUE DATES: All creative must be received by 5pm PST 2 days prior to advertising run date (at the latest) to guarantee the ad will run. Insertion orders must be received 5 business days prior to flight date. Your impression buy is not guaranteed until an insertion order is received by Supercomputing Online. Supercomputing reserves the first right of refusal on all creative running. Delivery of Materials:

• Method 1: Email materials to chris@supercomputingonline.com
  
• Method 2: Post material to the Web and email the pickup URL to: chris@supercomputingonline.com
  
• Method 3: Post material to an FTP Site and email instructions including login name and password to chris@supercomputingonline.com

To submit news, please email editorial@supercomputingonline.com .

To advertise, please email advertise@supercomputingonline.com .

For additional information, please contact Chris O'Neal, Publisher & President, at chris@supercomputingonline.com Phone: (847) 919-8198/(888) 396-9128 Fax: (847) 919-8197.

Chris O'Neal founded SC Online in 2001. He has 15 years of professional experience in compute-intensive applications and advertising, including Young & Rubicam New York and Donovan Data System in New York City. In 1992, he received his Bachelors degree from the University of Colorado at Boulder, majoring in Molecular, Cellular and Developmental Biology and Economics.

New Media Strategy: Tyler O'Neal, Certified Lean Six Sigma Sensei with over five years of progressively responsible experience in Management, Sales and Marketing including three years with a major multi-national corporation. Currently, he is working on the editorial and video section of the magazine. In 2003, he received his Bachelors of Science in Business Management from the University of Nevada - Las Vegas. tyler@supercomputingonline.com

North American office address: Supercomputing Online, 1247 West Avenue #6, Miami Beach, Florida 33139

Latin American office address: Supercomputing Online, Rua Souza Lima, 324 No. 601, Copacabana - Rio De Janeiro/RJ 22081-010 Brasil

Corporate mailing address: Atomic Communications, Inc., PO Box 200, Kearney, MO 64060 US

Frequently Asked Questions about Supercomputing Online

Q: My company was covered in Supercomputing Online, and I'd like to post that article on my web site. Can I do that? Whom should I contact?
A: You are welcome to link to content on our site at no charge given the following:

1. The headline of the article is used as a link to the article on out site.
2. The deck (i.e. short description of the story) may also be reprinted on your site.
3. Credit to Supercomputing Online, as appropriate, must appear with the headline and optional deck.

Q: How can I reach your writers?
A: Pitches for the Supercomputing Online staff should be sent to our editorial email box at editorial@supercomputingonline.com, where they will be reviewed and forwarded to the correct editor.

Q. What is the most effective way to pitch a company to Supercomputing Online?
A. Please do not contact our reporters by telephone. They are usually working on deadline and phone calls are a distraction. The best way to contact our reporters is through our editorial email box at editorial@supercomputingonline.com. Emails we receive are reviewed every day and passed along to the correct editor, who will get in touch with you if s/he is interested in learning more. There is no need to follow up with a phone call. The most effective pitches are brief but detailed, explaining why the company is important and what it is doing that is newsworthy and interesting. In short, tell us why they should take a further look.

Q: Where should I send press releases?
A: Press releases flood our email boxes daily. We cannot possible respond to every press release we get. A smart, well-written personalized pitch with a press release is the most effective. If you want to send a press release, please send it to editorial@supercomputingonline.com .

Q: Do you cover company movements like promotion and new hires?
A: Yes. Supercomputing Online produces a column called "Financial/Personnel" about executives on the move. Email information to editorial@supercomputingonline.com.

Q: What is your lead time? How can I find out about upcoming editorial calendar opportunities?
A: As Supercomputing Online covers breaking news, there's very little lead time to our articles. We typically do not distribute any information on our editorial calendar. With 7-10 news stories posted each day, we don't have the luxury of a long lead time that print publications enjoy, and that prevents us from setting edit schedules months in advance. Send time-sensitive news announcements to our editorial staff at editorial@supercomputingonline.com.

Q: How can I set up a meeting between my company and one of your editors?
A: Please send a request for a meeting to editorial@supercomputingonline.com, and label the subject field "Meeting Request." In the email, explain what the company does, who from the company, where and when they will be available to meet, and why you think we would be interested.

Q: Why do you seem unresponsive to public relations inquiries?
A: We receive hundreds of phone calls from public relations representatives, as well as countless press releases and emails every day; it's impossible to reply to them all. If we were to answer every single call and email, we would have no time to research and write articles. However, we will try to answer a question if, after spending some time on our Web site looking for an answer, you are still confused. Please do contact us, either by telephone or email. As always, however, an email is preferable.

Q: Do you accept freelance articles? Can you send me writer's guidelines?
A: We very rarely accept freelance articles. We have a staff of writers that generates most of our articles. As a result, we do not have writer's guidelines to distribute to the public. However, if you think your story is so interesting that we should consider making an exception to that general rule, email a brief pitch to editorial@supercomputingonline.com with "Freelance Pitch" in the subject heading.