DNA Behavior International announced the launch of Communication DNA on salesforce.com’s AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. Communication DNA is a customer engagement app that uses personality discovery to segment customers and match them to employees and solutions offered, enabling the real-time customization of marketing, sales and client service activities. By integrating into Salesforce, Communication DNA allows for validated behavioral intelligence to be operationalized at the fingertips of business leaders, sales teams, advisors, customer service and operations teams to deepen engagement in every human interaction and improve business performance. Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, Communication DNA is now available for test…

One of technology’s most pervasive buzzwords echoed in the ears of attendees at this year’s one-day HPC on Wall Street conference in New York City, as panel after panel addressed the challenges and opportunities that big data presents. From the opening remarks regarding Wall Street’s traditional concern of low latency, delivered by Cisco CTO Paul Perez, to the multiple open-ended discussions that took place in concurrent panels, the “big data” problem was a much-discussed topic. For this industry, however, the concerns around what the overall technology ecosystem is touting as big data are quite different. The exploding volume of data that other industries are dealing with is compounded in the financial space by regulations mandating massive, long-term storage. But the…