New Customers, New Recruits, and Increased Market Share in EMEA for Leading Utility Storage Provider:
3PAR announced today that in 2008 the economic downturn resulted in increased demand for the company’s highly virtualized, cost- and energy-efficient storage arrays. During 2008, this increased demand prompted 3PAR to expand operations by adding to its European team and opening new offices including a second London location to support the company’s regional headquarters. 3PAR now has two offices located in the UK, one in Central London and the other in Staines. The company also has offices in Belfast, Ireland, and Stuttgart, Germany. 3PAR’s presence across EMEA has grown to more than 50 employees in Research and Development, Customer Service and Support, Sales and Sales Engineering, Human Resources, and Finance.
Following the appointment of Tim Pitcher to the position of Vice President of Direct Sales for EMEA in October 2008, 3PAR has enhanced its direct support presence with the addition of ten customer services specialists based in the Staines office and serving the UK and Germany. The combination of highly experienced and skilled sales and support teams and industry-leading, cost-efficient technology has resulted in sales growth across the region that has prompted this addition to the team. The company currently counts Attenda, the Carphone Warehouse, Carrenza, Credit Suisse, Freudenberg IT (FIT), SAVVIS and Sunlight Services among its most loyal European customers.
“The past 12 months have proven very challenging for many storage vendors, with several companies being acquired or merging to avoid folding altogether. But by offering customers a highly cost-efficient alternative to traditional storage that enables them to lower both CAPEX and OPEX, 3PAR has grown its business with both repeat and new customers. Our products appeal both to the IT administrator and the budget holder since they enable organizations to do more with less—a critical selling point in lean economic times,” said Tim Pitcher, VP of Direct Sales for EMEA.
Over the past year, 3PAR has expanded both geographically and vertically throughout EMEA, focusing on the hosting and service provider markets, where the company already enjoys a majority market share. New partners include French systems integrator Antemeta and South African virtualization solution provider SYSDBA. The team has also added the Nordic and Baltic regions to its indirect sales strategy and has stated plans to sign up a number of local partners to grow its presence in these territories.
“Our partners are a key element of our sales strategy and they have been pivotal to 3PAR’s market share growth in EMEA over the past year,” said Joao Silva, EMEA Sales Manager at 3PAR. “We are highly committed to our partner network and have a clear track record of supporting them with mutually-beneficial relationships and industry-leading products such as our 3PAR InServ T-Class Storage Servers and 3PAR Thin Provisioning software."