David Rush Will Drive Enterprise Simulation Solution Adoption as Director of Automotive Industry Practice: MSC.Software, the leading global provider of enterprise simulation solutions including simulation software and services, today announced the addition of David Rush as Director of Automotive Industry Practices. David Rush will be responsible for targeted delivery of the company's Multi-Discipline and SimEnterprise solutions to address the most critical issues that automotive manufacturers face across the enterprise. Rush will also be responsible for driving partnerships with leading integrators and for maximizing results by unifying best practices across the company's North American, European and Asia Pacific automotive teams. David Rush has more than 30 years of global automotive business management and product development experience. He has worked for major automakers and product development service suppliers across five continents. During his tenure, Mr. Rush was a key leader in developing Ford Motor Company's analytical development and simulation processes and in lean product development and supply chain initiatives at Panasonic Automotive. This expertise will benefit MSC.Software both in terms of product planning and in sales and marketing execution. "David Rush will clearly represent the voice of the customer in the automotive market," said John Howaniec, senior vice president, North American sales. "He is a visionary and will be a cornerstone to MSC.Software's focus on the automotive market."