Experian, a global information solutions company, today announced a partnership with CopperKey, Inc., to offer a new, fully automated business intelligence capability at the Experian BizInsight Web site, www.experianbizinsight.com. This resource, called BizInsight Business Profiling, allows a business to identify and create customized B2B direct marketing lists of potential customers who closely resemble the profile of their best current customers and who are most likely to purchase the company's products or services. BizInsight Business Profiling also generates geographic and demographic reports that provide detailed insight about current and target customers and markets allowing a business to tailor marketing campaigns to achieve better results. Utilizing Experian's comprehensive business credit and demographic databases, along with CopperKey's online automated analytics solution, BizInsight Business Profiling enables users to enhance their company's performance by: * Improving their knowledge and understanding of current B2B customers in order to serve them better and respond quickly to market trends * Creating new revenue streams by predicting the best qualified potential customers who are unique to that business * Increasing the effectiveness and profitability of marketing campaigns by targeting the best potential customers "Businesses that use BizInsight Business Profiling will be able to accurately and quickly approach the right customers with the best offer to solve their business needs," said Mark Zablan, president of Experian's Business Information Solutions. "The addition of this new business profiling capability makes Experian BizInsight one of the best resources for clients wanting to improve their B2B direct marketing campaigns." BizInsight Business Profiling draws its customer profiles from Experian's National Business Database, which provides access to more than 15 million businesses from all industries throughout the United States, and incorporates the company's proprietary Business Credit Database. For more information about BizInsight Business Profiling, visit www.experianbizinsight.com or call an Experian sales representative at 800-509-5604.